The safety of our customers and staff is our top priority. Read about our response to Covid 19.

Value Your Trade-In

At Norm Reeves Toyota San Diego, we believe in integrity and giving the customer a great value for your vehicle.

Appraise My Car

Parts Center

Visit Our Parts Center for Specials and Parts Ordering Take genuine care of your Toyota with Genuine Toyota Parts.

Visit Parts Center

Collision Center

Get service done right at the only Certified Toyota Collision Center in San Diego.

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Service Your Vehicle

Norm Reeves Toyota San Diego is home to an award-winning service center.
Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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Cars Jun 2, 2021

Today I bought my first car and I couldn’t have done it without the patience and help from Ray Putros. Ray helped make my car buying process extremely easy and was so helpful answering all my questions. I extremely recommend to ask for him when you come visit Toyota at Norm Reeves!

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DealerRater May 12, 2021

I called for an oil change and inspection, they got me in within the hour. Thanks for the heads up on my tires, everything else was good.

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DealerRater May 7, 2021

Service department does fine work. Customer service was poor on this past visit. Getting a ride home was a 2+ hour odyssey. Actually... an absurdity!

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DealerRater May 6, 2021

John has always been very helpful and has always provided the best service experience for my vehicle needs. Thank you Norm Reeves Toyota. Way to go

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Cars May 2, 2021

Norm Reeves does a fabulous job taking care of military families. They offer military rebates and discounts. Ray helped make the buying process easy and comfortable. We had our kids with us and as dinner time came and went Ray went and bought my kids McDonald's. He took such great care of us. The whole team worked seamlessly and it was much appreciated.

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DealerRater May 1, 2021

Easy appointment scheduling. Helpful consultation with Q Holt (Service Rep), skilled maintenance by the technicians, as usual. I’ve been a customer for 30 years.

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Cars Apr 11, 2021

Ray P. Who helped me with purchasing a New Camry was the ultimate professional. He was not only friendly but honest and in no way pushy. Definitely recommending Norm Reeves Toyota to friends and family and will go back again... hopefully not too soon though.

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Cars Feb 19, 2021

Have been a customer for over 10 years. I feel very comfortable with the staff who works here. Denise LOPEZ always goes above and beyond.Always attentive to my needs, courteous and professional. My car is usually ready before the time indicated.

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Cars Feb 13, 2021

Since we bought our Sienna in 2016 we always bring it back to Norm Reeves for service, even when our Toyota Care subsctiptions were all used up, because it so easy to get an appointment, and even if you dont have one they will accomodate you. Service managers like Robert and Denise are very professional and make you feel comfortable to ask questions related to your car. The service crews are very efficient and the areas are super clean, no wonder people brought in their cars even though there is covid 19 lingering around.

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Cars Dec 2, 2020

Norm Reeves Service Department repaired a tire and performed scheduled maintenance in under an hour, as a walk-in, without an appointment. Got to work on time. Much appreciated, thanks!

Welcome to Norm Reeves Toyota San Diego

Ready for a Super Experience?

From super prices on a super selection of new Toyotas to top-notch service, you’ll always get a super experience at Norm Reeves Toyota San Diego.

We’re proud to be a trusted Toyota dealer for drivers El Cajon, Lemon Grove, and all around San Diego.

New, Used & Certified Pre-Owned Toyota Inventory

Our super selection of new, used, and certified pre-owned Toyotas means you can drive home the exact model, trim, and color you’re looking for at a super price.

Plus, you’ll love our market-based pricing and central location, whether you’re located in Lemon Grove, El Cajon, or La Mesa.

That’s why drivers made us the #1 Volume San Diego Toyota Dealer

We also make shopping easy with handy model comparisons to show how our new Toyota inventory stacks up against the competition.

Super Service

Depend on our award-winning team for service work both big and small.

Our factory-certified technicians have the expertise, tools, and experience to provide unmatched quality with every visit.

It’s the main reason why we’re received the Toyota Motor Sales’ President’s Award for outstanding service and the Toyota Collision Excellence Award.

We’re the one-stop shop for all your service needs and feature the only on-site Certified Toyota Collision Center in San Diego.

And get the flexibility you need with extended service hours: 7AM-7PM Monday-Friday & 7AM-5PM Saturday.

Experience What Super Can Do For You

Visit us just off I-8 at Mission Gorge Road or start your super shopping experience online now!
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[1] As per new Toyota vehicle sales 2020.

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5910 Mission Gorge Rd
San Diego, CA 92120
Open Today! Sales: 10am-7pm Service: Closed Parts: Closed Collision Center: Closed
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5910 Mission Gorge Rd • San Diego, CA 92120

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Today's Hours:

Open Today! Sales: 10am-7pm

Service: Closed

Parts: Closed

Norm Reeves Toyota San Diego 32.7829048, -117.1027417.