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Value Your Trade-In

At Norm Reeves Toyota San Diego, we believe in integrity and giving the customer a great value for your vehicle.

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Parts Center

Visit Our Parts Center for Specials and Parts Ordering Take genuine care of your Toyota with Genuine Toyota Parts.

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Collision Center

Get service done right at the only Certified Toyota Collision Center in San Diego.

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Service Your Vehicle

Norm Reeves Toyota San Diego is home to an award-winning service center.
Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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DealerRater Dec 27, 2021

Than Hua in the parts department is a Five Stars guy. He went out of his way to ensure that I was getting the proper part. And probably saved me hours of frustration. There were two options that showed up on his computer. I went out to check which one was correct. After a bit more online research, he realized that I wouldn't be able to tell the difference with the hood open. Without me asking he came out to my car, crawled underneath it and determined which part I needed. Without his initiative I probably would have been ...

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DealerRater Jul 20, 2021

I came in Thursday because I was due for an oil change but my passenger side mirror had been hit and needed it checked. I wasn't sure if all parts were still there. My service adviser was Robert Farr and he was great. He came back and all parts were there and service just reconnected everything. Was concerned I would need an entire new mirror and would cost a lot. I had been to a dealer years ago that would have up sold just to make more money. Norm Reeves Toyota never does that. I also went to parts ...

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DealerRater Jun 21, 2021

Beyond excited with my purchase of a 2021 Tacoma, Norm Reeves Toyota San Diego is definitely the Toyota Dealership to come too for your next purchase, the Sales and Finance team are amazing. Shout out to Clint Hunt for setting everything up and making my deal worthwhile! Clint without a doubt is the guy to go to for your next purchase!

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Cars Jun 2, 2021

Today I bought my first car and I couldn’t have done it without the patience and help from Ray Putros. Ray helped make my car buying process extremely easy and was so helpful answering all my questions. I extremely recommend to ask for him when you come visit Toyota at Norm Reeves!

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DealerRater May 12, 2021

I called for an oil change and inspection, they got me in within the hour. Thanks for the heads up on my tires, everything else was good.

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Welcome to Norm Reeves Toyota San Diego

Ready for a Super Experience?

From super prices on a super selection of new Toyotas to top-notch service, you’ll always get a super experience at Norm Reeves Toyota San Diego.

We’re proud to be a trusted Toyota dealer for drivers El Cajon, Lemon Grove, and all around San Diego.

New, Used & Certified Pre-Owned Toyota Inventory

Our super selection of new, used, and certified pre-owned Toyotas means you can drive home the exact model, trim, and color you’re looking for at a super price.

Plus, you’ll love our market-based pricing and central location, whether you’re located in Lemon Grove, El Cajon, or La Mesa.

That’s why drivers made us the #1 Volume San Diego Toyota Dealer

We also make shopping easy with handy model comparisons to show how our new Toyota inventory stacks up against the competition.

Super Service

Depend on our award-winning team for service work both big and small.

Our factory-certified technicians have the expertise, tools, and experience to provide unmatched quality with every visit.

It’s the main reason why we’re received the Toyota Motor Sales’ President’s Award for outstanding service and the Toyota Collision Excellence Award.

We’re the one-stop shop for all your service needs and feature the only on-site Certified Toyota Collision Center in San Diego.

And get the flexibility you need with extended service hours: 7AM-7PM Monday-Friday & 7AM-5PM Saturday.

Experience What Super Can Do For You

Visit us just off I-8 at Mission Gorge Road or start your super shopping experience online now!
Shop New    Schedule Service    Contact Us

[1] As per new Toyota vehicle sales 2020.

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5910 Mission Gorge Rd
San Diego, CA 92120
Open Today! Sales: 8:30am-9pm Open Today! Service: 7am-6:30pm Open Today! Parts: 7am-6:30pm Open Today! Collision Center: 8am-5pm
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5910 Mission Gorge Rd • San Diego, CA 92120

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Today's Hours:

Open Today! Sales: 8:30am-9pm

Open Today! Service: 7am-6:30pm

Open Today! Parts: 7am-6:30pm

Norm Reeves Toyota San Diego 32.7829048, -117.1027417.