The safety of our customers and staff is our top priority. Read about our response to Covid 19.

Value Your Trade-In

At Norm Reeves Toyota San Diego, we believe in integrity and giving the customer a great value for your vehicle.

Appraise My Car

Parts Center

Visit Our Parts Center for Specials and Parts Ordering Take genuine care of your Toyota with Genuine Toyota Parts.

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Collision Center


Get service done right at the only Certified Toyota Collision Center in San Diego.

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Service Your Vehicle

Norm Reeves Toyota San Diego is home to an award-winning service center.
Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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DealerRater Apr 10, 2021

This dealership has always been very good to my family. We've owned many makes and models of Toyotas throughout the years and they have all have been serviced here at this dealership. Great service all around.

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DealerRater Apr 9, 2021

I always get outstanding service from Q holt Besides the fact that toyoda Cars and trucks are great products The customer service folks always treat me like I'm family thank you for the great experience that's why keep coming back.

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DealerRater Apr 8, 2021

Excelente servicio y atension, la espera fue minima, el precio fue accessible, excelente cortecia del personal asi como su presentacion, atencion en ingles y español...

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DealerRater Apr 4, 2021

Q was most kind, and did allow for a need the Prius has, and that the fees I paid for service will pay against the MAF control the car still needs.

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Cars logo
Cars Feb 19, 2021

Have been a customer for over 10 years. I feel very comfortable with the staff who works here. Denise LOPEZ always goes above and beyond.Always attentive to my needs, courteous and professional. My car is usually ready before the time indicated.

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Cars Feb 13, 2021

Since we bought our Sienna in 2016 we always bring it back to Norm Reeves for service, even when our Toyota Care subsctiptions were all used up, because it so easy to get an appointment, and even if you dont have one they will accomodate you. Service managers like Robert and Denise are very professional and make you feel comfortable to ask questions related to your car. The service crews are very efficient and the areas are super clean, no wonder people brought in their cars even though there is covid 19 lingering around.

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Cars Dec 2, 2020

Norm Reeves Service Department repaired a tire and performed scheduled maintenance in under an hour, as a walk-in, without an appointment. Got to work on time. Much appreciated, thanks!

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Cars Nov 20, 2020

Driver door had many dark fingerprints on the outside. Had to clean it myself. Long time waiting and no shuttle in operation. Repair job well done.

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Cars Sep 1, 2020

Easy to call for make an appointment.Best costumer service , always on time what they promised. Aver all satisfied job well done always with a big smile .

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Cars Jul 31, 2020

Great communication and excellent overall service. Another dealership quoted me a much higher price and more repairs. This dealership saved me around a thousand dollars.

Welcome to Norm Reeves Toyota San Diego

Ready for a Super Experience?

From super prices on a super selection of new Toyotas to top-notch service, you’ll always get a super experience at Norm Reeves Toyota San Diego.

We’re proud to be a trusted Toyota dealer for drivers El Cajon, Lemon Grove, and all around San Diego.

New, Used & Certified Pre-Owned Toyota Inventory

Our super selection of new, used, and certified pre-owned Toyotas means you can drive home the exact model, trim, and color you’re looking for at a super price.

Plus, you’ll love our market-based pricing and central location, whether you’re located in Lemon Grove, El Cajon, or La Mesa.

That’s why drivers made us the #1 Volume San Diego Toyota Dealer

We also make shopping easy with handy model comparisons to show how our new Toyota inventory stacks up against the competition.

Super Service

Depend on our award-winning team for service work both big and small.

Our factory-certified technicians have the expertise, tools, and experience to provide unmatched quality with every visit.

It’s the main reason why we’re received the Toyota Motor Sales’ President’s Award for outstanding service and the Toyota Collision Excellence Award.

We’re the one-stop shop for all your service needs and feature the only on-site Certified Toyota Collision Center in San Diego.

And get the flexibility you need with extended service hours: 7AM-7PM Monday-Friday & 7AM-5PM Saturday.

Experience What Super Can Do For You

Visit us just off I-8 at Mission Gorge Road or start your super shopping experience online now!
Shop New    Schedule Service    Contact Us

[1] As per new Toyota vehicle sales 2020.

Get Directions

5910 Mission Gorge Rd
San Diego, CA 92120
Open Today! Sales: 8:30am-9pm Open Today! Service: 8am-5pm Open Today! Parts: 8am-5pm Collision Center: Closed
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Contact Us

888-781-3388

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5910 Mission Gorge Rd • San Diego, CA 92120

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Today's Hours:

Open Today! Sales: 8:30am-9pm

Open Today! Service: 8am-5pm

Open Today! Parts: 8am-5pm

Norm Reeves Toyota San Diego 32.7829048, -117.1027417.