The safety of our customers and staff is our top priority. Read about our response to Covid 19.

Value Your Trade-In

At Norm Reeves Toyota San Diego, we believe in integrity and giving the customer a great value for your vehicle.

Appraise My Car

Parts Center

Visit Our Parts Center for Specials and Parts Ordering Take genuine care of your Toyota with Genuine Toyota Parts.

Visit Parts Center

Collision Center

A collision, no matter how minor, can be stressful for any driver in San Diego, Kearny Mesa, and El Cajon; but it doesn’t need to be.

Schedule Repair

Service Your Vehicle

Norm Reeves Toyota San Diego is home to an award-winning service center.
Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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DealerRater Feb 20, 2021

Great service friendly people very helpful took my car in to get my bumper fixed got done fast Virginia answered all my questions very helpful

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Cars Feb 19, 2021

Have been a customer for over 10 years. I feel very comfortable with the staff who works here. Denise LOPEZ always goes above and beyond.Always attentive to my needs, courteous and professional. My car is usually ready before the time indicated.

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Cars Feb 13, 2021

Since we bought our Sienna in 2016 we always bring it back to Norm Reeves for service, even when our Toyota Care subsctiptions were all used up, because it so easy to get an appointment, and even if you dont have one they will accomodate you. Service managers like Robert and Denise are very professional and make you feel comfortable to ask questions related to your car. The service crews are very efficient and the areas are super clean, no wonder people brought in their cars even though there is covid 19 lingering around.

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DealerRater Feb 10, 2021

Could not be happier with this dealership’s service department. I have taken both my Toyota Priuses to them (over 10 years) and they have always been professional, efficient, friendly, and helpful beyond any other dealership I’ve dealt with in my long driving life.

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DealerRater Feb 9, 2021

Q was excellent, friendly and very professional. My car was completed much quicker than I had anticipated. Overall I’d was a great experience! Thank you

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DealerRater Feb 7, 2021

I wish the service personnel would have checked the windshield wipers a little bit more and see that they were just dirty. They really did not need to be replaced.

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DealerRater Feb 6, 2021

Good service. Cost was as stated in preliminary estimate. Time was less than expected. Parts department was very good and gave a 20 percent discount.

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DealerRater Feb 4, 2021

I have been going to Toyota for years and Q has been my favorite service representative. He has been always polite and knowledgeable and considered a friend.

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Cars Dec 2, 2020

Norm Reeves Service Department repaired a tire and performed scheduled maintenance in under an hour, as a walk-in, without an appointment. Got to work on time. Much appreciated, thanks!

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Cars Nov 20, 2020

Driver door had many dark fingerprints on the outside. Had to clean it myself. Long time waiting and no shuttle in operation. Repair job well done.

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Cars Sep 1, 2020

Easy to call for make an appointment.Best costumer service , always on time what they promised. Aver all satisfied job well done always with a big smile .

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Cars Jul 31, 2020

Great communication and excellent overall service. Another dealership quoted me a much higher price and more repairs. This dealership saved me around a thousand dollars.

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Welcome to Norm Reeves Toyota San Diego

Your Toyota Dealership in San Diego, CA

At Norm Reeves Toyota San Diego, we devote ourselves to providing the best customer service. Every day, we devote ourselves to a standard of care that other car dealerships in San Diego, CA can’t match. Whether you’re driving in from El Cajon, Lemon Grove, or anywhere else nearby, you’ll be glad that you started your adventure here.

Toyota Models for Sale or Lease: New, Used, and CPO

Our pledge of amazing service starts with our inventory. Norm Reeves Toyota San Diego houses a great selection and large inventory of new, used, and certified pre-owned Toyota models. From this year’s newest models to classic and reliable used and certified pre-owned models, we have it all. Even compared to other San Diego Toyota dealerships, our inventory is sure to impress.

With a showroom as big as ours, it’s sometimes difficult to narrow down the best models to fit your lifestyle. That’s why we’ve reviewed and compared our models and posted these reviews online to help you make your choice and get you home in the car you want faster. Many San Diego auto dealerships will claim that they want to save you time at the dealership, but what other Toyota dealership in San Diego, CA can truly say that they’ve put everything you’ll need online? Start browsing our Toyota showroom now, or explore popular comparisons and reviews from the comfort of your home in Mission Valley or Kearny Messa.

Prices That other Car Dealerships in San Diego Can’t Match

Norm Reeves Toyota San Diego understands that not everyone wants to spend a fortune on a new car. That’s why we offer great prices to put a little less stress on your bank account. Plus we have tons of specials and incentives to make our already low prices even lower.

We also have a finance department to provide you with the perfect financing options. And for those just out of college, we offer a College Grad Rebate: $500 on select new Toyota models if you decide to finance or lease through a Toyota dealer and Toyota Financial Services. And for our U.S. Military personnel we are offering a $500 Military Rebate, see us for details.

We also provide the right finance programs at competitive prices and offer quick approvals, extended warranty programs, and services to protect your investment.

Toyota Service, Parts, Accessories, and Collision Repair

You should always schedule regular maintenance and repairs with a certified Toyota dealer in San Diego, and Norm Reeves Toyota San Diego is home to an award-winning service center. With certified factory-trained technicians and a courtesy shuttle service, it’s not hard to see why the service department was awarded the Toyota Motor Sales’ President’s Award for outstanding service.

Our trained technicians use genuine Toyota parts and accessories in our state-of-the-art facility to make sure you get your vehicle back in the best shape possible. Plus we keep you up-to-date with outstanding recalls and overall vehicle news. Most importantly, we offer service specials because, like buying a car, we believe making sure your car runs perfectly shouldn’t cost you too much.

The Toyota Collision Center is also located at Norm Reeves Toyota San Diego, really making this location your one-stop shop for all of your automotive needs. Other car dealerships in San Diego, CA will have you running all over the city for the same services.

As the only dealership in the Los Angeles region to be awarded the Toyota Collision Excellence Award, you can trust that you’ll get your vehicle back in the best condition after a collision. Repairs are made in a timely manner, and quality control inspections are made at least three times during the repair process, plus a Toyota master technician performs all mechanical repairs.

We Stand Apart from All Other Car Dealerships in San Diego

When you’re searching for a new car perfect for your lifestyle, be sure to stop by Norm Reeves Toyota San Diego. We believe that your satisfaction is the most important part of our business, and that’s why drivers prefer us to other San Diego Toyota dealers. Don’t wait – schedule your test drive today!

Contact Us

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5910 Mission Gorge Rd
San Diego, CA 92120
Open Today! Sales: 8:30am-9pm Open Today! Service: 7am-6:30pm Open Today! Parts: 7am-6:30pm Open Today! Collision Center: 8am-5pm
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5910 Mission Gorge Rd • San Diego, CA 92120

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Today's Hours:

Open Today! Sales: 8:30am-9pm

Open Today! Service: 7am-6:30pm

Open Today! Parts: 7am-6:30pm

Norm Reeves Toyota San Diego 32.7829048, -117.1027417.