The safety of our customers and staff is our top priority. Read about our response to Covid 19.

Value Your Trade-In

At Norm Reeves Toyota San Diego, we believe in integrity and giving the customer a great value for your vehicle.

Appraise My Car

Apply For Financing

Our friendly finance managers work with people from all over including San Diego, to ensure customers get the right finance program at the most competitive rates.

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Collision Center

A collision, no matter how minor, can be stressful for any driver in San Diego, Kearny Mesa, and El Cajon; but it doesn’t need to be.

Schedule Repair

Service Your Vehicle

Norm Reeves Toyota San Diego is home to an award-winning service center.
Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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DealerRater Oct 21, 2020

Sal helped me with my Prius’ service. He was very friendly, made my experience easy, and kept me well informed throughout the entire process. Thanks man!

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Oct 20, 2020

I had such a great experience with Abdul! He is a gem of a salesman and extremely genuine and friendly. I cannot imagine leasing a car from any other salesperson. Abdul was patient, attentive and thorough from start to finish. I can tell he has a phenomenal work ethic and truly cares about the customer. Please promote this man and/or give him a raise! I also enjoyed working with Greg as he worked hard to earn my business. He asked me up front what I want and really did all he could to make sure I got exactly what ...

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DealerRater Oct 16, 2020

I speak for the collision center. Gar and Virginia helped out tremendously. They assited me in no time, where Frank Toyota was not able to.

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Google Oct 14, 2020

The team at Toyota Norm Reeves is the best very professional and attentive. I was helped by Javier,he explained the service my car needed and how long it was going to take. I had come here for the last 3 years. Definitely coming back.

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Welcome to Norm Reeves Toyota San Diego

Toyota Dealer San Diego, CA

At Norm Reeves Toyota San Diego, we devote ourselves to providing the best customer service near Escondido, El Cajon and Kearny Mesa to Chula Vista, CA and everywhere in between because we believe you deserve the best car for your lifestyle.

Toyota Models

Our pledge of amazing service starts with our inventory. Norm Reeves Toyota San Diego houses a great selection and large inventory of new, used, and certified pre-owned Toyota models. From this year’s newest models to classic and reliable used and certified pre-owned models, we have it all.

With a showroom as big as ours, it’s sometimes difficult to narrow down the best models to fit your lifestyle. That’s why we’ve reviewed and compared our models and posted these reviews online to help you make your choice and get you home in the car you want faster.

Affordable Prices

Norm Reeves Toyota San Diego understands that not everyone wants to spend a fortune on a new car. That’s why we offer great prices to put a little less stress on your bank account. Plus we have tons of specials and incentives to make our already low prices even lower.

We also have a finance department to provide you with the perfect financing options. And for those just out of college, we offer a College Grad Rebate: $500 on select new Toyota models if you decide to finance or lease through a Toyota dealer and Toyota Financial Services. And for our U.S. Military personnel we are offering a $500 Military Rebate, see us for details.

We also provide the right finance programs at competitive prices and offer quick approvals, extended warranty programs, and services to protect your investment.

Toyota Service

Norm Reeves Toyota San Diego is home to an award-winning service center. With certified factory-trained technicians and a courtesy shuttle service, it’s not hard to see why the service department was awarded the Toyota Motor Sales’ President’s Award for outstanding service.

Our trained technicians use genuine Toyota parts and accessories in our state-of-the-art facility to make sure you get your vehicle back in the best shape possible. Plus we keep you up-to-date with outstanding recalls and overall vehicle news. Most importantly, we offer service specials because, like buying a car, we believe making sure your car runs perfectly shouldn’t cost you too much.

The Toyota Collision Center is also located at Norm Reeves Toyota San Diego, really making this location your one-stop shop for all of your automotive needs.

As the only dealership in the Los Angeles region to be awarded the Toyota Collision Excellence Award, you can trust that you’ll get your vehicle back in the best condition after a collision. Repairs are made in a timely manner, and quality control inspections are made at least three times during the repair process, plus a Toyota master technician performs all mechanical repairs.

When you’re searching for a new car perfect for your lifestyle, be sure to stop by Norm Reeves Toyota San Diego. We believe that your satisfaction is the most important part of our business. Don’t wait – schedule your test drive today!

Contact Us

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5910 Mission Gorge Rd
San Diego, CA 92120
Open Today! Sales: 8:30am-9pm Open Today! Service: 8am-5pm Open Today! Parts: 8am-5pm Collision Center: Closed
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5910 Mission Gorge Rd • San Diego, CA 92120

Get Directions

Today's Hours:

Open Today! Sales: 8:30am-9pm

Open Today! Service: 8am-5pm

Open Today! Parts: 8am-5pm

Norm Reeves Toyota San Diego 32.7829048, -117.1027417.