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Value Your Trade-In

At Norm Reeves Toyota San Diego, we believe in integrity and giving the customer a great value for your vehicle.

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Parts Center

Visit Our Parts Center for Specials and Parts Ordering Take genuine care of your Toyota with Genuine Toyota Parts.

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iCar Gold Class Certified Collision Center


Get service done right at the only Certified Toyota Collision Center in San Diego.

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Service Your Vehicle

Norm Reeves Toyota San Diego is home to an award-winning service center.
Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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DealerRater Dec 27, 2021

Than Hua in the parts department is a Five Stars guy. He went out of his way to ensure that I was getting the proper part. And probably saved me hours of frustration. There were two options that showed up on his computer. I went out to check which one was correct. After a bit more online research, he realized that I wouldn't be able to tell the difference with the hood open. Without me asking he came out to my car, crawled underneath it and determined which part I needed. Without his initiative I probably would have been ...

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Cars Jun 2, 2021

Today I bought my first car and I couldn’t have done it without the patience and help from Ray Putros. Ray helped make my car buying process extremely easy and was so helpful answering all my questions. I extremely recommend to ask for him when you come visit Toyota at Norm Reeves!

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Cars May 2, 2021

Norm Reeves does a fabulous job taking care of military families. They offer military rebates and discounts. Ray helped make the buying process easy and comfortable. We had our kids with us and as dinner time came and went Ray went and bought my kids McDonald's. He took such great care of us. The whole team worked seamlessly and it was much appreciated.

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Cars Apr 11, 2021

Ray P. Who helped me with purchasing a New Camry was the ultimate professional. He was not only friendly but honest and in no way pushy. Definitely recommending Norm Reeves Toyota to friends and family and will go back again... hopefully not too soon though.

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Cars Feb 19, 2021

Have been a customer for over 10 years. I feel very comfortable with the staff who works here. Denise LOPEZ always goes above and beyond.Always attentive to my needs, courteous and professional. My car is usually ready before the time indicated.

Welcome to Norm Reeves Toyota San Diego

Ready for a Super Experience?

From super prices on a super selection of new Toyotas to top-notch service, you’ll always get a super experience at Norm Reeves Toyota San Diego.

We’re proud to be a trusted Toyota dealer for drivers near Kearny Mesa, Chula Vista, and all around San Diego.

New, Used & Certified Pre-Owned Toyota Inventory

Our super selection of new, used, and certified pre-owned Toyotas means you can drive home the exact model, trim, and color you’re looking for at a super price.

Plus, you’ll love our market-based pricing and central location, whether you’re located in Lemon Grove, El Cajon, or La Mesa.

That’s why drivers made us the #1 Volume San Diego Toyota Dealer

We also make shopping easy with handy model comparisons to show how our new Toyota inventory stacks up against the competition.

Super Service

Depend on our award-winning team for service work both big and small.

Our factory-certified technicians have the expertise, tools, and experience to provide unmatched quality with every visit.

It’s the main reason why we’re received the Toyota Motor Sales’ President’s Award for outstanding service and the Toyota Collision Excellence Award.

We’re the one-stop shop for all your service needs and feature the only on-site Certified Toyota Collision Center in San Diego.

And get the flexibility you need with extended service hours: 7AM-7PM Monday-Friday & 7AM-5PM Saturday.

Experience What Super Can Do For You

Visit us just off I-8 at Mission Gorge Road or start your super shopping experience online now!
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[1] As per new Toyota vehicle sales 2020.

Get Directions

5910 Mission Gorge Rd
San Diego, CA 92120
Open Today! Sales: 10am-7pm Service: Closed Parts: Closed Collision Center: Closed
Norm Reeves Toyota San Diego 32.7829048, -117.1027417.