The safety of our customers and staff is our top priority. Read about our response to Covid 19.

Value Your Trade-In

At Norm Reeves Toyota San Diego, we believe in integrity and giving the customer a great value for your vehicle.

Appraise My Car

Parts Center

Visit Our Parts Center for Specials and Parts Ordering Take genuine care of your Toyota with Genuine Toyota Parts.

Visit Parts Center

Collision Center


Get service done right at the only Certified Toyota Collision Center in San Diego.

Get Free Estimate

Service Your Vehicle

Norm Reeves Toyota San Diego is home to an award-winning service center.
Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

DealerRater logo
DealerRater Jul 20, 2021

I came in Thursday because I was due for an oil change but my passenger side mirror had been hit and needed it checked. I wasn't sure if all parts were still there. My service adviser was Robert Farr and he was great. He came back and all parts were there and service just reconnected everything. Was concerned I would need an entire new mirror and would cost a lot. I had been to a dealer years ago that would have up sold just to make more money. Norm Reeves Toyota never does that. I also went to parts ...

Read at DealerRater

DealerRater logo
DealerRater Jun 21, 2021

Beyond excited with my purchase of a 2021 Tacoma, Norm Reeves Toyota San Diego is definitely the Toyota Dealership to come too for your next purchase, the Sales and Finance team are amazing. Shout out to Clint Hunt for setting everything up and making my deal worthwhile! Clint without a doubt is the guy to go to for your next purchase!

Read at DealerRater

DealerRater logo
DealerRater May 12, 2021

I called for an oil change and inspection, they got me in within the hour. Thanks for the heads up on my tires, everything else was good.

Read at DealerRater

DealerRater logo
DealerRater May 7, 2021

Service department does fine work. Customer service was poor on this past visit. Getting a ride home was a 2+ hour odyssey. Actually... an absurdity!

Read at DealerRater

DealerRater logo
DealerRater May 6, 2021

John has always been very helpful and has always provided the best service experience for my vehicle needs. Thank you Norm Reeves Toyota. Way to go

Read at DealerRater

Welcome to Norm Reeves Toyota San Diego

Ready for a Super Experience?

From super prices on a super selection of new Toyotas to top-notch service, you’ll always get a super experience at Norm Reeves Toyota San Diego.

We’re proud to be a trusted Toyota dealer for drivers El Cajon, Lemon Grove, and all around San Diego.

New, Used & Certified Pre-Owned Toyota Inventory

Our super selection of new, used, and certified pre-owned Toyotas means you can drive home the exact model, trim, and color you’re looking for at a super price.

Plus, you’ll love our market-based pricing and central location, whether you’re located in Lemon Grove, El Cajon, or La Mesa.

That’s why drivers made us the #1 Volume San Diego Toyota Dealer

We also make shopping easy with handy model comparisons to show how our new Toyota inventory stacks up against the competition.

Super Service

Depend on our award-winning team for service work both big and small.

Our factory-certified technicians have the expertise, tools, and experience to provide unmatched quality with every visit.

It’s the main reason why we’re received the Toyota Motor Sales’ President’s Award for outstanding service and the Toyota Collision Excellence Award.

We’re the one-stop shop for all your service needs and feature the only on-site Certified Toyota Collision Center in San Diego.

And get the flexibility you need with extended service hours: 7AM-7PM Monday-Friday & 7AM-5PM Saturday.

Experience What Super Can Do For You

Visit us just off I-8 at Mission Gorge Road or start your super shopping experience online now!
Shop New    Schedule Service    Contact Us

[1] As per new Toyota vehicle sales 2020.

Get Directions

5910 Mission Gorge Rd
San Diego, CA 92120
Open Today! Sales: 8:30am-9pm Open Today! Service: 7am-6:30pm Open Today! Parts: 7am-6:30pm Open Today! Collision Center: 8am-5pm
Saved Vehicles

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact Us

888-781-3388

Call Now

5910 Mission Gorge Rd • San Diego, CA 92120

Get Directions

Today's Hours:

Open Today! Sales: 8:30am-9pm

Open Today! Service: 7am-6:30pm

Open Today! Parts: 7am-6:30pm

Norm Reeves Toyota San Diego 32.7829048, -117.1027417.