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Norm Reeves Toyota San Diego

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Value Your Trade-In

At Norm Reeves Toyota San Diego, we believe in integrity and giving the customer a great value for your vehicle.

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Parts Center

Visit our Parts Center for specials and parts ordering. Take genuine care of your Toyota with Genuine Toyota Parts.

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iCar Gold Class Certified Collision Center


Get service done right at the only Certified Toyota Collision Center in San Diego.

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Service Your Vehicle

Norm Reeves Toyota San Diego is home to an award-winning service center.
Our trained staff can fix or repair your car and get you back on the road.

Our Reviews

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DealerRater Feb 19, 2024

From Sales to Finance, everything great and easy. No pressure, test drive by yourself, good experience.

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DealerRater Feb 14, 2024

Mark Anthony helped me find my new 2024 Toyota Rav 4 AWD PRIME. He was super knowledgeable about the different options and helped me learn what every button does (i.e. sun roof, steering wheel heater, seat heaters, cruise control, electric charging, and gas). I got to test drive two different models which was great. I was unsure of leasing or buying. Mark presented different lease options for me with clear explanation as well as purchase options. I was able to get the rebate of $6,500 that Toyota is offering on leases now which ends March 1st. Mark also thought of me in ...

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DealerRater Feb 10, 2024

Rosalina Canez was super helpful! She was very clear with what needed to be done on my Prius. This dealership is also very thorough and my car was done early!

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DealerRater Feb 9, 2024

This was my first maintainence check for my new car and Simona Teslenko was very nice and helpful.

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Welcome to Norm Reeves Toyota San Diego

Ready for a Super Experience?

From super prices on a super selection of new Toyotas to top-notch service, you’ll always get a super experience at Norm Reeves Toyota San Diego.

We’re proud to be a trusted Toyota dealer for drivers near Kearny Mesa, Chula Vista, and all around San Diego.

New, Used & Certified Pre-Owned Toyota Inventory

Our super selection of new, used, and certified pre-owned Toyotas means you can drive home the exact model, trim, and color you’re looking for at a super price.

Plus, you’ll love our market-based pricing and central location, whether you’re located in Lemon Grove, El Cajon, or La Mesa.

That’s why drivers made us the #1 Volume San Diego Toyota Dealer

We also make shopping easy with handy model comparisons to show how our new Toyota inventory stacks up against the competition.

Super Service

Depend on our award-winning team for service work both big and small.

Our factory-certified technicians have the expertise, tools, and experience to provide unmatched quality with every visit.

It’s the main reason why we’re received the Toyota Motor Sales’ President’s Award for outstanding service and the Toyota Collision Excellence Award.

We’re the one-stop shop for all your service needs and feature the only on-site Certified Toyota Collision Center in San Diego.

And get the flexibility you need with extended service hours: 7AM-6:30PM Monday-Friday & 8AM-5PM Saturday.

Experience What Super Can Do For You

Visit us just off I-8 at Mission Gorge Road or start your super shopping experience online now!
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Get Directions

5910 Mission Gorge Rd
San Diego, CA 92120
Open Today! Sales: 8:30am-9pm Open Today! Service: 7am-6:30pm Open Today! Parts: 7am-6:30pm Open Today! Collision Center: 8am-5pm
Norm Reeves Toyota San Diego 32.7829048, -117.1027417.