Toyota Military Discount1


At Norm Reeves Toyota San Diego, we’re proud of veterans near San Diego, Chula Vista, and Kearny Mesa, CA, for serving our country. We aim to honor them by offering the Toyota Military Discount.1 This military rebate is a way of giving back to those who gave so much for our freedom, protection, and country.

If you’re an eligible U.S. military veteran (within two years of discharge) or in active service, you can take advantage of this discount towards the purchase or lease of a car to help you navigate the roads. We’re here to help you every step of the way.

Toyota Inventory

Browsing the Toyota Selection

You’ll have plenty of options to consider when you’re setting out to find your next car. Whether you’re looking for a sleek and agile sedan, like the Camry, an adventurous compact SUV, like the RAV4, a spacious SUV, like the Highlander or 4Runner, or even a powerful pickup, like the Toyota Tacoma or Tundra, you’ll have all those models and more to explore!

Of course, you can get a sense of these options from the comfort of home. Our entire inventory can be explored online. We even have filters you can use to help you narrow down your search to find your next car in just minutes.

Toyota Military Rebate

Getting Your Military Rebate

This special military rebate is available to active and former military personnel. Of course, it’s available to families of eligible U.S. military personnel as well. This rebate is available to:

  • Eligible U.S. Military Personnel
  • Household members of eligible U.S. military personnel (including Gold Star Families)
  • U.S. Military Retirees
  • U.S. Military Veterans (within two years of discharge)

You can apply the rebate towards any new Toyota purchase or lease through Toyota Financial Services.

To get the rebate, you’ll need proper documentation to present at the time of signing. These documents include:

  • Leave and Earning Statement OR
  • Military ID card OR
  • DD Form 214, Certificate of Release or Discharge from Active Duty

You also must:

  • Receive a qualifying salary
  • Receive approval on credit by Toyota Financial Services through our dealership (you can easily apply online)

Toyota Test Drive

Take the Test Drive

After you’ve browsed the selection and have a model in mind, you’ll want to experience it for yourself. By taking the test drive, you can get a sense of the performance from behind the wheel. You’ll even get to see the interior features and technology systems at work. Only then can you be sure that it’s the right car for you!

Get Started at Our Toyota Dealership

If you’re a veteran, retired, or in active service, you can take advantage of the military rebate. It’s our way of giving back to those who already gave so much. When you’re ready to begin your experience, start by browsing the selection and schedule your test drive to see how your next car will handle on the roads near San Diego, Chula Vista, and Kearny Mesa, California.

At Norm Reeves Toyota San Diego, we’re proud to help our veterans find the vehicle that’s right for them! Contact us today to get started.


1 $500 Military Rebate offered by Toyota Motor Sales, U.S.A., Inc. Applied towards finance or lease contracts on new Toyota vehicles. At the time of purchase or lease you must (1) be in current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a military veteran within two years of their discharge date; OR a household member of an eligible U.S. military personnel, including Gold Star family members; AND (2) provide verifiable proof of military status or active service; (3) receive a salary sufficient to cover ordinary living expenses and payment for your new vehicle; and (4) receive credit approval from and execute a finance or lease contract through Toyota Financial Services and dealer. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Graduate Rebate Program, the iFi Program, and the Lease-End Refi Program. See dealer for details. Expires 02-28-22.


Norm Reeves Toyota San Diego 32.7829048, -117.1027417.